Friday, 12 March 2010
Beautiful things: two for the price of one
Not in this case. This bag arrived in a pouch made from slightly thicker plastic, I'm guessing PVC rather than polythene. On it was the designer's signature pattern and printed instructions on where to cut to create a designer shopping carrier bag from it. A few minutes with the scissors and hey presto! my wife has two designer bags instead of one!
I find this to be satisfying on so many levels. First, it's an attractive item in its own right. Second, it's a clever way to ensure recycling by making something disposable into something useful. Third, it's a brilliant piece of marketing. What girl isn't going to be pleased with an unexpected extra piece of designer merchandise? Repeat business and extra logo exposure elegantly combined.
Orla Kiely, you are a genius!