Thank you for getting in touch with us. Comic Relief believes in the power of entertainment to communicate serious messages and raise as much money as possible to help vulnerable people here in the UK and in Africa. Entertainers, comedians and professionals donate their time and talent to create a one off programme for Red Nose Day and we are extremely grateful for their support. The Night of TV is a light hearted and entertaining programme which does not aim to offend but we are sorry if you are unhappy about anything you saw.If I may paraphrase it:
Comic Relief the charity does not make the Red Nose Day night of TV show so if you have any further questions or comments specifically about the broadcast the BBC is in a better position to answer them. Once again please accept our apology.
We believe anything goes, so long as it raises money for usI have to admit to being disappointed with this response. Since I didn't mention the BBC Comic Relief night of TV at all, instead talking about the record released by Kay and Boyle, I can only conclude she didn't bother to read my mail. Fair enough I guess, I do use long words. But I'm surprised at their lack of concern for their brand reputation. People like Kay are in effect brand licencees, they're not working for Comic Relief but they are trading on their brand. Thus the Comic Relief brand is a hostage to the licencees handling of it and it's up to them to keep an eye on that.
We have nothing to do with any of the stuff you see on TV with our logo and brand association plastered all over it. Go away and complain to someone else. Oh, and sorry.
I work for a global business whose branding and product is as widely known as Comic Relief's, if not more so internationally. Our product is licenced to many external companies, and I know damn well that if one of them brought our brand into disrepute my chief executive would raise one hell of a fuss, and sharpish! Hence my shock at Comic Relief's apparent lack of care for their brand.
Still, if nothing is too offensive to make money for them and they don't care about the brand I guess they wouldn't be bothered next year if someone did a blackface show for them, after all it's all for charity! Just better not make it a stammering blackface show.
I'm not sure whether to reply, or whether it would be a wasted effort.